Golden Spring

Task
Wuhan Golden Spring Beverage and Food Co., Ltd. is famous of concentrate juice products. After decades, Golden Spring Group processed by the main beverage factory has developed into a food processing industry group which has huge production line, widely selling products, and well-known brands. Its brand image requirements are further enhanced, by redesigning Logo and VI, they wanted to enhance the brand value, and could get further into the international market.
Scope
Logo, VI, Product Packaging
Outcome
Golden Spring Group is famous of concentrated plum paste, so the group logo design taken from Plum blossom. Plum has a gritty quality in the Chinese culture, which is in line with the Golden Spring Group corporate culture. The golden petals like a gold ingot, indicates that the future development of the Group. The swirly shows intent "spring", indicating the property's Golden Spring’s products. 

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