GERMANY - The Foret dog food brand by Sun Jian, Founder of Sun Design, has been selected as the winner of the "New Design for Brand Identity" award at the Best Brands Award 2024 in Germany, an internationally recognized competition that honors the most innovative and influential brand designs and concepts from around the world. The Best Brands Award is an internationally renowned competition that recognizes the most innovative and influential brand designs and concepts from around the world. 2024 saw entries from top brands from 30 countries on six continents, including many of the industry's most renowned designers, agencies and companies.
The Foret brand has always been committed to providing high quality and natural pet food, and has continuously enhanced its brand image to meet consumer needs. This award signifies the success of Foret's brand identity redesign, from the visual identity to the communication of the brand's philosophy, which demonstrates the brand's excellence in innovation and user experience.
Sun Jian, founder of Sunrise Design, said, "We are very honored to receive this award. This is not only an affirmation of our brand design, but also a recognition of our continuous efforts in designing for pet nutrition and health. In the future, we will continue our commitment to innovation and bring even better product designs to pet owners and pet lovers around the world."
Since its debut in 2013, the Best of the Best Awards has become a key event in the global brand design community. 2022 saw a restructuring of the categories, with "New Logo," "Logo Redesign," "Brand Identity," and "Branding" categories. In 2022, the competition will be reorganized into four categories, namely "New Logo", "Logo Redesign", "Brand Identity" and "Brand Identity Redesign", which will provide a more diversified platform for the innovative power of global brand design.