Sun Jian Brand Strategy and Design Methodology System (2025)
Core concept：
Brand is strategy, design is tactics
"Branding determines direction and cognition, design determines expression and transformation." --Sun Jian
Branding is a long-term systematic strategy, which is the aggregation of "potential";
design is the rapid response of the front line, which is the realization of "tactics".
Applying the wisdom of Sun tzu's Art of War to branding and design, i.e.,
the strategy of Dao,
Heaven, Earth, Generals,
and Law is the main focus, supplemented by the tactics of Potential, Form, Strange,
Positive, Virtual, and Real,
to form a systematic,
grounded, and replicable oriental brand building path.
