Xiang SPA
Task
Singapore Xiang SPA invested by Hong Kong Samantha Ltd., is a thigh-class health club, mainly for expatriates. The Requirements for the overall brand image, is not only necessary to highlight the industry characteristics, but also to meet Western aesthetic.
Scope
Logo, VI, SI, Album, Ad Image
Outcome
Natural vines around a “香”, is a combination of signs and graphics logo font. Twining vines grow seemingly neat and each strip shapes, reflecting a combination of natural and refined. VI design elements drawn oriental ink, combined with Western gouache wears with oriental exotic, close spa which the industry attributes. More exclusive custom blended spices in their printed material, from the visual to the smell, fully painted brand identity and brand perception.
