The Effie Awards are recognized by the global advertisers and agents for their outstanding marketing communications industry awards, recognizing the recognition of marketing communications in any form that helps to achieve brand success. Since its inception in 1968, winning the Effie Award has marked a globally recognized professional achievement. Today, the Effie Awards recognizes effective marketing achievements on a global scale through global, regional and national awards in more than 40 countries and regions including Asia Pacific, Europe, Latin America, Middle East/North Africa and South America.